“you make L.A. Strong” USSF Block party
The challenge: Come up with a campaign for Bank of America to help support L.A. businesses after the devastating wildfires at the USSF Block Party.
The concept: Bank of America leveraged their partnership with the United States Soccer Federation to support local small businesses by promoting them across social media and in person at the USSF Block Party before the USWNT v Brazil match.
Pop-up Store
We utilized window clings on the outside of this glass structure to promote each individual small business and
invited participants to scan the QR codes to shop online.
Instagram Stories
We also promoted these business across a series of story posts to reach people who didn’t attend the Block Party
Takeaway Cards and Tabletop Signs
We created takeaway cards and tabletop signage for block party attendees with links to each of the individual businesses.
The rest of the team: Laura Shipman, Amanda Sideris, Miriam Rood, Chris Von Ende, Lincoln Boehm